CRM for real estate agencies and agents
Prospects from WhatsApp, social media and your site in one place, each with their agent, the property they're interested in and their sales stage. $1,500 MXN per month + VAT, with setup included.
What $1,500 MXN per month includes
The full system and the setup for your agency, whether you sell, rent or both:
Setup included
We build your sales and rental pipelines, set up your agents and load your current contacts. You get the CRM ready to work, not a blank account.
For agencies that keep their prospects in Excel and on each agent's phone today.
WhatsApp and social media inside the CRM
WhatsApp, Instagram and Messenger land in a single inbox and every conversation stays on the customer record, not on the agent's personal phone. If an agent leaves the company, the history and contacts stay.
For agencies with agent turnover.
Sales and rental pipeline
Stages specific to the business: contact, qualification, visit booked, visit done, offer, deposit, signing. With the value of each deal to see how much is in the pipeline.
For directors who currently ask for status by message.
Visit calendar
The prospect picks the time of their visit from a link and the appointment lands on their record, with a reminder for them and for the agent. Fewer forgotten visits and fewer messages to coordinate.
For teams booking several visits a day.
Reports by agent and mobile app
How many prospects each agent handles, how many reach a visit and how many close, on desktop or phone. All your agents log in with their own user, with no separate licenses to pay.
For those who need to know which agent and which area are selling.
Integrations and automations built for you
Our CRM connects to the tools your agency already uses and can work on its own. Each integration and each automation is designed for your operation and quoted separately, on the video call:
Portals, site and ads connected
Contacts from your website and your Meta ads enter the CRM on their own, with the channel and the property they were interested in. Portals that send prospects by email can be captured too.
For agencies advertising on several channels at once.
Calendar, payments and other systems
Google Calendar and Outlook for visits, payment links with Stripe or PayPal for deposits, Google reviews after each closing, and a connection to your booking system or your invoicing when they have an API.
For agencies already working with several separate tools.
Automatic assignment to agents
Each prospect is assigned by rotation, area or property type, and the agent gets the alert on their phone. If they don't attend within the time you set, it's reassigned.
For teams of three or more agents.
Long-cycle follow-up
Reminders after each visit, periodic messages to those still deciding and an automatic alert when a property comes in that matches what an old prospect was looking for.
For those selling to out-of-town buyers or investors.
AI agent on WhatsApp
An agent that answers about the property, qualifies the prospect and books the visit at any hour, and hands the conversation to the agent when needed.
For agencies receiving messages at night, on weekends or from other time zones.
Why run your CRM with GrowFlow
We know the real estate business
We built the site and property catalog for a real estate agency in Riviera Maya, with prospect capture and local SEO. We know where contacts come from and where they get lost.
One flat price, no separate licenses
$1,500 MXN per month + VAT for the full system, with users for all your agents. There's no separate license to contract or pay with another vendor.
Site, CRM and WhatsApp connected
If we also build your property site, each listing can send the prospect straight to the CRM with the property they viewed. One team answers for everything.
FAQs about CRM for real estate
- How much does the real estate CRM cost?
- $1,500 MXN per month + VAT. It includes the full system, users for your agents and setup: your pipelines, your users and your contacts loaded. Custom integrations and automations are quoted separately, and WhatsApp messaging is billed by usage.
- Are integrations and automations charged separately?
- Yes. Connecting portals, your site and your ads, automatic assignment and long-cycle follow-up are designed for each agency, which is why they don't have a single price. On the video call we review your operation and give you a quote with a defined scope before starting.
- How is WhatsApp messaging billed?
- By usage. WhatsApp charges for the conversations sent through its official business channel, and that cost depends on how many messages your agency sends. On the video call we estimate what it would be in your case so there are no surprises.
- Can real estate portals be connected?
- Portals that send each prospect by email can be captured automatically by reading that email. Those offering direct integration connect that way. We check portal by portal before promising it, and it's quoted as an integration.
- My agents don't use the CRM. How is that solved?
- By taking data entry off them. If WhatsApp is logged on its own and the reminder reaches the phone, the agent barely has to type anything for the system to work.
- Does it work for vacation rentals or only for sales?
- Both. Rentals use a shorter pipeline and, as a separate integration, can be connected to the booking system and online payments.
A real estate agency gets prospects through five or six channels: portals, Facebook and Instagram ads, the site form, WhatsApp and referrals. Whoever replies first usually keeps the customer, and with prospects scattered across inboxes and phones that almost never happens.
On top of that, a real estate sale is long. A buyer may take months, see several properties and disappear twice before closing. Without a system that remembers where each one stands, follow-up depends on the agent's memory, and when the agent leaves they take their contacts. A CRM built for real estate solves both.
How many prospects go cold before anyone calls them?
Book a 30-minute video call. We show you the CRM with your agency's operation and define together what to connect first.
Book your video call