Service · Real estate CRM
CRM for real estate agencies and agents
We leave your CRM ready to sell properties: prospects from portals, website, ads and WhatsApp in one place, assigned to the right agent and with automatic follow-up. $1,500 MXN per month.
A real estate agency gets prospects through five or six channels: portals, Facebook and Instagram ads, the site form, WhatsApp and referrals. **Whoever replies first usually keeps the customer**, and with prospects scattered across inboxes and phones that almost never happens.
On top of that, a real estate sale is long. A buyer may take months, see several properties and disappear twice before closing. Without a system that remembers where each one stands, follow-up depends on the agent's memory, and when the agent leaves they take their contacts. A CRM configured for real estate solves both.
What a well-configured real estate CRM includes
We adapt it to how your agency works, whether you sell, rent or both:
All prospects in one place
Contacts from the website, Meta ad forms and WhatsApp messages enter the CRM on their own, with the channel and the property they were interested in. Portals that send prospects by email can be captured too.
For agencies advertising on several channels at once.
Automatic assignment to agents
Each prospect is assigned by rotation, area or property type, and the agent gets the alert on their phone. If they don't attend within the time you set, it's reassigned.
For teams of three or more agents.
Sales and rental pipeline
Stages specific to the business: contact, qualification, visit booked, visit done, offer, deposit, signing. With the value of each deal to see how much is in the pipeline.
For directors who currently ask for status by message.
Long-cycle follow-up
Reminders after each visit, periodic messages to those still deciding and an automatic alert when a property comes in that matches what an old prospect was looking for.
For those selling to out-of-town buyers or investors.
WhatsApp inside the CRM
Conversations stay on the customer record and not on the agent's personal phone. If an agent leaves the company, the history and contacts stay.
For agencies with agent turnover.
Reports by channel and by agent
How many prospects each portal and ad brings, how many reach a visit and how many close. Useful to decide which channel to keep investing in.
For those paying for advertising without knowing which one brings sales.
Why implement it with GrowFlow
We know the real estate business
We built the site and property catalog for a real estate agency in Riviera Maya, with prospect capture and local SEO. We know where contacts come from and where they get lost.
The CRM that suits you, not the one that pays us commission
We don't resell licenses. Depending on your team size we recommend HubSpot, Pipedrive, Zoho or a real estate-specific CRM, and the account stays in your name.
Site, CRM and WhatsApp connected
If we also build your property site, each listing sends the prospect straight to the CRM with the property they viewed. And an AI agent can cover WhatsApp after hours.
FAQs about CRM for real estate
- What's the best CRM for real estate agencies in Mexico?
- It depends on size. For an independent agent or small team, a well-configured HubSpot free plan is usually enough. For high-volume sales teams, Pipedrive is faster to use. Real estate-specific CRMs include inventory and portal publishing, in exchange for less flexibility. We settle it with you in a call.
- How much does a real estate CRM cost?
- Our service costs **$1,500 MXN per month** and includes pipeline, tags, connected forms and training. The CRM license is separate and paid directly to the vendor; there are free plans to start.
- Can real estate portals be connected?
- Portals that send each prospect by email can be captured automatically by reading that email. Those offering direct integration connect that way. We check portal by portal before promising it.
- My agents don't use the CRM. How is that solved?
- By taking data entry off them. If the prospect enters on its own, WhatsApp is logged on its own and the reminder reaches the phone, the agent doesn't have to type anything for the system to work. Training is included.
- Does it work for vacation rentals or only for sales?
- Both. Rentals use a shorter pipeline and are usually connected to the booking system and online payments.
How many prospects go cold before anyone calls them?
Tell us how contacts reach your agency. In 30 minutes we'll tell you which CRM to use and what to connect first.
Book a call